TOC: Sport Mar Quart
Introduction
Services Marketing Quarterly, 32(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Strategic Leveraging Total Quality and CRM Initiatives: Case Study of Service-Orientated Firms
–Alan D. Smith [] []
Service Worker Burnout and Turnover Intentions: Roles of Person-Job Fit, Servant Leadership, and Customer Orientation
–Emin Babakus; Ugur Yavas; Nicholas J. Ashill [] []
Students as Consumers: Programming for Brand Loyalty
–Brian A. Vander Schee [] []
Religious Marketing is Different
–Bruce Wrenn [] []
Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation
–Riza Casidy Mulyanegara; Yelena Tsarenko; Felix Mavondo [] []