TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 18(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Capitalising on intelligence: converting input to output to insight and competitive advantage
–Sheila Wright [] []
Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes
–Jamie R. Smith; Sheila Wright; David Pickton [] []
Complaints are a firm’s best friend
–Sophie Larivet; François Brouard [] [Google Scholar]
Competitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies
–Craig S. Fleisher; Sheila Wright [] []
Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand
–Dag Bennett; Charles Graham [] []
Modeling customer churn in a non-contractual setting: the case of telecommunications service providers
–Ali Tamaddoni Jahromi; Mohammad Mehdi Sepehri; Babak Teimourpour; Sarvenaz Choobdar [] []
Moving closer to the customers: effects of vertical integration in the Swedish commercial printing industry
–Thomas Mejtoft [] []
Bridging virtual and real worlds: enhancing outlying clustered value creations
–Daniel D. Bretonès; Bernard Quinio; Gilbert Réveillon [] []