TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 18(6)
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Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly
–Katherine T. Smith [] [Google Scholar]
Brand-usage networks: a demand side approach to brand architecture
–Kim B. Serota; Mukesh Bhargava [] []
The exploitation of an international firm’s relational capabilities: an empirical study
–Yanni Yan; Sophie Hua Zhang; Fue Zeng [] [Google Scholar]
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
–Brett A. S. Martin; Robina Xavier [] []
The impact of antismoking information on teenagers’ attitude and intention: implications and challenges for designing antismoking school interventions
–Nina Michaelidou; Sally Dibb; Haider Ali [] [Google Scholar]