TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 9(4)
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: : journals |
Relevant ARCategory: |
Loyalty and Its Antecedents: Are the Relationships Static?
–James M. Curran; Sajeev Varki; Deborah E. Rosen [] []
An Empirical Analysis of Attitudinal and Behavioral Reactions Toward the Abandonment of Unprofitable Customer Relationships
–Michael Haenlein; Andreas M. Kaplan [] []
Commitment Variation in the Phases of the Relationship Development Process
–Deborah Goldring [] []
Generating Trust and Satisfaction in E-Services: The Impact of Usability on Consumer Behavior
–Luis V. Casaló; Carlos Flavián; Miguel Guinalíu [] []
An Investigation of Pricing Data for Evidence of Institutional-Level Relationship Marketing Behaviors
–Jim Doyle [] []