TOC: J Promo Man
Introduction
Journal of Promotion Management, 16(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Using Means-End Analysis to Test Integrated Marketing Communications Effects
–John M. McGrath [] []
An IMC Process Framework for a Communications-Based Services Marketing Model
–Jeffrey W. Von Freymann [] []
Acceptability and Ethics of Product Placement in Sport Video Games
–Min Soo Kim; Steven R. McClung [] []
Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition
–Dong-Jin Park; Bruce K. Berger [] []
Building Shopping Arousal through Direct Marketing in Retail Environment
–Rajagopal [] []
An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
–Lin Yang; Wah-Leung Cheung; James Henry; John Guthrie; Kim-Shyan Fam [] []
Do Mexican Companies Culturally Adapt Their Websites?
–Elí Samuel González-Trejo [] []
Managing MNC-Government Negotiations in Saudi Arabia: The Key Role of Elites
–Abbas J. Ali [] []
Syntax Complexity and Presentation Order as Determinants of Comprehension in Print Advertisements
–Haeran Jae [] []