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TOC: J Poli Mar

Introduction

Journal of Political Marketing, 9(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The Relationship of Verbal and Nonverbal Behavior to Political Stature: The Political Interviews of Israel’s Prime Minister Ariel Sharon
Tsfira Grebelsky-Lichtman [] [Google Scholar]

The Branding of States: The Uneasy Marriage of Marketing to Politics
Jonathan Rose [] []

The Emergence of the “Accidental Citizen”: Implications for Political Marketing
Richard Scullion [] []

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy
Robert P. Ormrod; Stephan C. M. Henneberg [] []

Web Sponsorship and Campaign Effects: Assessing the Difference Between Positive and Negative Web Sites
H. Denis Wu; Nicole S. Dahmen [] []