TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 20(2)
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Relevant ARCategory: |
Theory, curricula and ethics: is it the ‘Time and Being’ for a radical approach?
–Anthony Lowrie; Jane Hemsley-Brown [] []
Understanding the characteristics of effective professors: the student’s perspective
–Thorsten Gruber; Alexander Reppel; Roediger Voss [] [Google Scholar]
Customer prioritization in higher education: targeting ‘right’ students for long-term profitability
–L. Jean Harrison-Walker [] []
Weighing the difference: the validity of multiplicative and subtractive approaches to item weights in an instrument assessing college choice decisions
–Michael J. Roszkowski; Scott Spreat [] []
On using humor to market higher education: at whose expense is the clowning?
–Jason Johnson [] []