TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 17(1)
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: : journals |
Relevant ARCategory: |
Marketing communications in the classroom: The parents’ view
–Leigh Doster; Julia M. Tyrrell [] [Google Scholar]
Consumers’ need for levity in advertising communications
–Thomas W. Cline; James J. Kellaris; Karen A. Machleit [] [Google Scholar]
Beardedness in advertising: Effects on endorsers’ credibility and purchase intention
–Gianluigi Guido; Alessandro M. Peluso; Valentina Moffa [] [Google Scholar]
The impact of media fragmentation on audience targeting: An empirical generalisation approach
–Karen Nelson-Field; Erica Riebe [] []