TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 23(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Determinants of Shopping Behavior of Urban Consumers
–Rajagopal [] []
The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
–Vertica Bhardwaj; Hyejune Park; Youn-Kyung Kim [] []
Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
–Kerry Chipp; Nicola Kleyn; Thando Manzi [] []
The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective
–Sergio W. Carvalho; Sridhar Samu; Subramanian Sivaramakrishnan [] []
Consumer Promotions in the Indian Market
–Joshy Joseph; Bharadhwaj Sivakumaran [] []