TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 10(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Emotion regulation consumption: When feeling better is the aim
–Elyria Kemp and Steven W. Kopp [] []
Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia
–George P. Moschis and Fon Sim Ong [] []
Brand names on packaging and their impact on purchase preference
–Sylvie Laforet [] []
The effect of usage situation on Korean consumers’ brand evaluation: The moderating role of self-monitoring
–Yongjun Sung [] [Google Scholar]
Metaphoric advertisement comprehension: The role of the cerebral hemispheres
–Kristy Vance and Sandra Virtue [] []
Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
–Johan Jansson, Agneta Marell and Annika Nordlund [] []