TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 17(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets
–Constantino García-Acebrón; Rodolfo Vázquez-Casielles; Víctor Iglesias [] []
Information Technology Use and Firm’s Perceived Performance in Supply Chain Management
–Sara Campo; Natalia Rubio; María Jesús Yagüe [] [Google Scholar]
Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic
–Michèle Paulin; Ronald J. Ferguson [] []
Book Reviews
Strategic Customer Management: Strategizing the Sales Organization , by Nigel F. Piercy and Nikala Lane
–Lars-Gunnar Mattsson []
Resourcing in Business Logistics: The Art of Systematic Combining , by M. Jahre, L.E. Gadde H. Håkansson, D. Harrison, G. Persson, and G. Liber
–Torkel Strömsten []