TOC: Base of Pyramid
Introduction
Next Generation Business Strategies for the Base of the Pyramid, Book by Ted London et al.
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Authors
- Ted London
Stuart Hart
Allen Hammond
Robert Kennedy
Jacqueline Novogratz
Erik Simanis
Madhu Viswanathan
Patrick Whitney
In Next Generation Business Strategies for the Base of the Pyramid (), Ted London, Stuart L. Hart, and six leading BoP thought and practice leaders show how to apply today’s most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach by demonstrating how to promote market development, innovation, and capability creation “with” BoP new customers, not “at” them.
PART ONE: ROADMAPS FOR SUCCESS
Chapter 1: Building Better Ventures with the Base of the Pyramid: A Roadmap
Chapter 2: Innovation for the BoP: The Patient Capital Approach
PART TWO: STRATEGIC OPPORTUNITIES
Chapter 3: Taking the Green Leap to the Base of the Pyramid
Chapter 4: Needs, Needs, Everywhere, But Not a BoP Market to Tap
PART THREE: EFFECTIVE IMPLEMENTATION
Chapter 5: A Micro-Level Approach to Understanding BoP Markets
Chapter 6: Reframing Design for the Base of the Pyramid
Chapter 7: BoP Venture Formation for Scale
FT Press – ISBN 13:9780137047895
Available for purchase at Amazon.com, Borders and Barnes & Noble