ÂÜÀòÉç¹ÙÍø

TOC: Base of Pyramid

Introduction

Next Generation Business Strategies for the Base of the Pyramid, Book by Ted London et al.

 : : : Posting


Authors

    Ted London
    Stuart Hart
    Allen Hammond
    Robert Kennedy
    Jacqueline Novogratz
    Erik Simanis
    Madhu Viswanathan
    Patrick Whitney

In Next Generation Business Strategies for the Base of the Pyramid (), Ted London, Stuart L. Hart, and six leading BoP thought and practice leaders show how to apply today’s most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach by demonstrating how to promote market development, innovation, and capability creation “with” BoP new customers, not “at” them.

PART ONE: ROADMAPS FOR SUCCESS

Chapter 1: Building Better Ventures with the Base of the Pyramid: A Roadmap

Chapter 2: Innovation for the BoP: The Patient Capital Approach

PART TWO: STRATEGIC OPPORTUNITIES

Chapter 3: Taking the Green Leap to the Base of the Pyramid

Chapter 4: Needs, Needs, Everywhere, But Not a BoP Market to Tap

PART THREE: EFFECTIVE IMPLEMENTATION

Chapter 5: A Micro-Level Approach to Understanding BoP Markets

Chapter 6: Reframing Design for the Base of the Pyramid

Chapter 7: BoP Venture Formation for Scale

FT Press – ISBN 13:9780137047895

Available for purchase at Amazon.com, Borders and Barnes & Noble