RMR Malhotra Winners
Introduction
Sundar Bharadwaj and Rajan Varadarajan have won the 2011 Review of Marketing Research Naresh K. Malhotra Best Paper Award for Long Term Contribution for their paper that appeared in Vol 1
: : : Posting
2011 Naresh K. Malhotra Long Term Contribution Award
Emerald is pleased to announce that the winner of the 2011 Review of Marketing Research Naresh K. Malhotra Best Paper Award for Long Term Contribution is "Toward an integrated model of business performance" by Sundar Bharadwaj and Rajan Varadarajan. The chapter was published in the inaugural issue of Review of Marketing Research (Volume 1, 2005, pp.207-244).
The award which looks to looks to recognise the impact that an article can have in the years following publication, is given for the article that makes the greatest long-term contribution amongst those published in the Review of Marketing Research.
Please join us in offering Sundar and Rajan sincere congratulations for their outstanding contribution to the field. They will be presented with the award at the MR SIG meeting during the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference.