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2011 Annual Conference of China Marketing Science
August 19-22, 2011
Sun Yat-sen University, Guangzhou, China

Call For Papers

Developing Marketing Knowledge in Emerging China: Multi-Disciplinary Approaches

Submission Deadline: May 15, 2011

General Information

China’s impressive economic growth over the past thirty years has recently elevated China to the second largest economy in the world. This economic success has relied on the central government’s well-planned policy and a market oriented system. The theme of this year’s conference is "Developing Marketing Knowledge in Emerging China: Multi-Disciplinary Approaches". This theme emphasizes the need for educators, business leaders and research scholars to recognize, appreciate and understand the significance of marketing knowledge in emerging economies like China. The 2011 Annual Conference of China Marketing Science offers outstanding opportunities for business leaders and academics to share their insights and experiences concerning various marketing issues and research findings from different nations. Scholars and business practitioners from all cultures and parts of the world are welcomed to participate and discuss important topics which affect the business environment in China or other countries. As we believe that exchange of ideas through presentations and discussions with a diverse group of people will be highly thought-provoking, scholars from areas other than marketing such as psychology, sociology, management, economics and statistics are also welcomed to submit papers. Through the conference, we hope the participants can learn more about the contemporary business environment in China, the changes in Chinese consumer behavior, the formation of global consumer culture, domestic and global brand issues, social entrepreneurship in China, and so on.

Honorable Host

Journal of Marketing Science Editorial Board

Co-Hosts

School of Business, Sun Yat-sen University, Guangzhou, China
Faculty of Business, Lingnan University, Hong Kong

Co-Organizers

Department of Management and Marketing, Faculty of Business Administration, University of Macau, Macau
Department of Psychology, Sun Yat-sen University, Guangzhou, China
Department of Marketing, Nanyang Technological University, Singapore

Honorary Co-Chairs

Prof. Yadong LU, Dean of School of Business, Sun Yat-sen University, Guangzhou, China
Prof. Tsang-sing CHAN, Associate Vice President, Lingnan University, Hong Kong

Executive Co-Chairs

Prof. Haizhong WANG, Chair of Marketing Department, School of Business, Sun Yat-sen University, Guangzhou, China
Dr. Patrick POON, Head of Marketing & International Business Department, Faculty of Business, Lingnan University, Hong Kong

Paper Submissions

We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Manuscripts submitted must be complete papers and must not be accepted for publication, or published elsewhere. It is mandatory that all accepted papers are presented at the conference by an author.

Paper submissions for this conference need to be categorized into one of eight program tracks. Each paper must be submitted to only one track. Please indicate the track of your submission from the list below:

1. Marketing Strategy and Marketing Management
2. Consumer Psychology and Behavior
3. International Marketing and Cross-cultural Marketing
4. Product and Brand Management
5. Advertisement and Communication
6. Channel Management
7. Service Marketing and E-Marketing
8. Research Methods and Analytics

There are two parallel programs: the English program (for English papers) and the Chinese program (for Chinese papers). All English manuscripts should be submitted to Dr. Ling PENG (lingpeng@Ln.edu.hk) or Dr. Patrick POON (patpoon@Ln.edu.hk) by e-mail attachment no later than May 15, 2011.

For Chinese manuscript submissions, please refer to (Chinese website) for guidelines and procedures.

All submissions must be received no later than May 15, 2011. Notification of acceptance will be made by June 24, 2011.

Full information is available at