TOC: J Mar Res
Introduction
Journal of Marketing Research, 48(1)
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: : journals |
Relevant ARCategory: |
Lessons from an "Oops" at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information
–Uri Simonsohn [] []
Mapping Online Consumer Search
–Jun B Kim, Paulo Albuquerque, Bart J Bronnenberg [] []
Measuring Contagion in the Diffusion of Consumer Packaged Goods
–Rex Yuxing Du, Wagner A Kamakura [] []
The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies
–Hong Yuan, Song Han [] [Google Scholar]
When Trade-Offs Matter: The Effect of Choice Construal on Context Effects
–Uzma Khan, Meng Zhu, Ajay Kalra [] []
Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers
–Baohong Sun, Shibo Li [] []
From Generic to Branded: A Model of Spillover in Paid Search Advertising
–Oliver J Rutz, Randolph E Bucklin [] []
It’s Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank
–Emily Haisley, George Loewenstein [] [Google Scholar]
Unstructured Direct Elicitation of Decision Rules
–Min Ding, John R Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, Steven P Gaskin [] []
Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach
–Lan Luo [] []
Adaptive Self-Explication of Multiattribute Preferences
–Oded Netzer, V Srinivasan [] []
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions
–Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim, Akshay R Rao [] []
How Should Consumers’ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
–Klaus M Miller, Reto Hofstetter, Harley Krohmer, Z. John Zhang [] [Google Scholar]
Answering the Unasked Question: Response Substitution in Consumer Surveys
–David Gal, Derek D Rucker [] []
The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods
–Arul Mishra, Himanshu Mishra [] []