TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 28(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer behaviour and sensory preference differences: implications for wine product marketing
–Johan Bruwer, Anthony Saliba, Bernadette Miller [] []
Brand parody: a communication strategy to attack a competitor
–Sylvie Jean [] []
Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR
–Sana-ur-Rehman Sheikh, Rian Beise-Zee [] []
Consumer purchase intention for organic personal care products
–Hee Yeon Kim, Jae-Eun Chung [] []
How does corporate social responsibility create value for consumers?
–Todd Green, John Peloza [] []
Towards a better understanding of factors affecting transfer of brand associations
–Jean Boisvert, Suzan Burton [] []
Bundling or unbundling frequently purchased products: a mixed method approach
–Raj Arora [] []
Consumer effects of environmental impact in product labeling
–Norm Borin, Douglas C. Cerf, R. Krishnan [] []
The wellness prescription
–Sharon M. Goldman [] []