Innovating in a Global Environment
Introduction
Innovating in a Global Environment sponsored by the Marketing Science Institute and the Center for Global Innovation at USC, Los Angeles, 17-18 Mar 2011
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MSI encourages academics to attend our conference on “Innovating in a Global Environment” taking place March 17-18 in LA. It is a terrific opportunity to network both with fellow academics and with academically-minded practitioners.
What it’s about
With innovation no longer the exclusive domain of developed countries, new business models, processes, and offers will also flow from developing to developed economies, creating or disrupting markets, shifting product-market boundaries, and altering competitive structures. These changes call for new strategies to develop, market, and diffuse innovations globally. An outstanding group of academic and business thought leaders will assemble to explore what’s new as the global environment increasingly shapes innovation processes, strategies, and outcomes.
For more information, please visit:
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The conference will be held at the University of Southern California and has been co-sponsored by the Center for Global Innovation.
Michael S. Joy
Systems and Conference Coordinator
Marketing Science Institute
1000 Massachusetts Ave.
Cambridge, MA 02138
USA
P: 617.491.2060 x223
F: 617.491.2065
www.msi.org