TOC: J Con Res
Introduction
Journal of Consumer Research, 37(5)
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Relevant ARCategory: |
Underpredicting Learning after Initial Experience with a Product
–Darron Billeter, Ajay Kalra, George Loewenstein [] []
Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject
–Emnegül Karababa, Gülz Ger [] []
Semantic Anchoring in Sequential Evaluations of Vices and Virtues
–Alexander Chernev [] []
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
–Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor [] []
Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
–Zeynep Arsel, Craig J. Thompson [] []
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
–Claire I. Tsai, Ann L. McGill [] []
Assimilation and Contrast in Price Evaluations
–Marcus Cunha Jr., Jeffrey D. Shulman [] []
When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest
–Daylian M. Cain, George Loewenstein, Don A. Moore [] []
Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information
–Leslie K. John, Alessandro Acquisti, George Loewenstein [] []
The Impact of Sequential Data on Consumer Confidence in Relative Judgments
–Dipayan Biswas, Guangzhi Zhao, Donald R. Lehmann [] []
Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
–Rajesh Bagchi, Xingbo Li [] []
Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation
–Nicole L. Mead, Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn, Kathleen D. Vohs [] []