TOC: J Brand Man
Introduction
Journal of Brand Management, 18(4/5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Wine marketing: A framework for consumer-centred planning
–Demetris Vrontis, Alkis Thrassou and Michael R Czinkota [] []
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
–Constantinos-Vasilios Priporas and Irene Kamenidou [] []
Branding familiness in tourism family firms
–Pilar Presas, Dolors Munoz and Jaume Guia [] []
Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective
–Sajal Kabiraj and Joghee Shanmugan [] []
Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers
–Mari Juntunen, Jouni Juntunen and Jari Juga [] []
Branding relationships in financial services: Paradigm shift in Mediterranean countries
–Luca Petruzzellis, Salvatore Romanazzi and Vito Tassiello [] []
Brand strategies of Jordanian telecommunications service providers
–Ahmed Alamro and Jennifer Rowley [] []
Building customer-brand relationships in the mobile communications market: The role of brand tribalism and brand reputation
–Brigita Jurisic and Antonio Azevedo [] []
Book Review
From brand vision to brand evaluation: The strategic process of growing and strengthening brands
–Christian Becker []