TOC: Intl J Market Res
Introduction
International Journal of Market Research, 53(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
Viewpoint
To spin straw into gold? New lessons from consumer-generated content
Mariann Hardey
Forum
Qualitative data analysis software: will it ever become mainstream? Evidence from Spain
Jesús Cambra-Fierro and Alan Wilson
Main papers
What is an opinion anyway? Finding out what people really think
Nick H. Sparrow
Using online surveys in Vietnam: an exploratory study
Phuong H. Vu and Jonas Hoffmann
It’s not kids’ play! Reflecting on the child-orientated research experience
Stacey Baxter
Improving response rates in web surveys with default setting: the effects of default on web survey participation and permission
Liyin Jin
In search of the sources of brand personality
Natalia Maehle and Magne Supphellen
Conference Notes
Association for Survey Computing (ASC): ‘Pizzazz in Research: Renewing the Rules of Engagement’, Imperial College, London, 30 September
Mike Cooke, Alex Johnson, Guy Rolfe, Ken Parker and Tim Macer
Book reviews
Colin Shaw – The DNA of customer experience: how emotions drive value
Peter Mouncey
Richard Wilkinson and Kate Pickett – The spirit level: why more equal societies almost always do better
Bobby Duffy