Social Media and CB
Introduction
Marketing and Social Media, Special issue of Management Research Review, Edited by Keith S. Coulter; Deadline 1 Jun 2011
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Management Research Review
Call for Papers: Special Issue on “Marketing and Social Media”
Guest Editor: Keith S. Coulter
Firms are increasingly emphasizing digital/internet marketing as an important component of their promotional mix – and social network marketing has become a crucial aspect of that digital presence. The popularity of social networking sites such as Facebook, Myspace, MeetUp, LinkedIn, and Twitter has grown exponentially in recent years and is changing how word-of-mouth (WOM) effects need to be considered. Most major companies now incorporate such vehicles as blogs, Facebook Fan Pages, and Twitter accounts in an attempt to generate company interest and pass along product information. But little is known regarding the specific motivations, attitudes, and consumer behaviors that constitute the essential component to such a strategy. Thus, Management Research Review invites submissions for a special issue on Marketing and Social Media. Contributions that address specific topics in consumer behavior (e.g., choice, decision-making, communication effects, attitude change, social cognition, persuasion theory) as they pertain to social media are especially encouraged. Topics may include but are not limited to:
- The role of social media in the marketing mix
- Social networking communication effects
- Viral strategy
- Online product adoption using social media
- Social media trends – the next “big thing”
- Platform differentiation and marketing effectiveness
- Evaluative diagnostics, ROI, and measurement tools
- Specific content effectiveness
- Legal considerations
- Damage control
- Online word-of-mouth and consumer behavior
- Persuasion models
Manuscripts may involve empirical approaches, case studies, and conceptual/theoretical papers. Management Research Review is a peer reviewed academic journal recently acquired by Emerald Publishing, and has been in publication for 34 years. MRR publishes a wide variety of articles outlining the very latest research in management and marketing, and prides itself on rapid feedback and turnaround time. The journal website is located at:
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Electronic submissions through email to the Special Issue Editor are preferred.
Schedule
Deadline for Submission of Papers June 01, 2011
Notification of Decision September 01, 2011
Final Papers Due November 01, 2011
Expected Publication Date Spring 2012
Contact Information
Keith S. Coulter (Ph.D.), Special Issue Editor
Associate Professor of Marketing
Clark University GSOM
950 Main St. Worcester, MA 01610-1477.
Email: kcoulter@clarku.edu
Telephone: (508)793-7749