TOC: Psych Mar
Introduction
Psychology and Marketing, 28(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer response to online apparel stockouts
–Minjeong Kim and Sharron J. Lennon [] []
Does involvement matter in online shopping satisfaction and trust?
–Sonia San Martín, Carmen Camarero and Rebeca San José [] []
Changing your mind about seeing a brand that you never saw: Implications for brand attitudes
–Daniel J. Howard and Roger A. Kerin [] []
White response to potentially discriminatory actions in a services setting
–Thomas L. Baker and Tracy Meyer [] []
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
–Silke Bambauer-Sachse, Verena Hüttl and Heribert Gierl [] []