DMEF 2011
Introduction
The 2011 Direct Marketing Educational Foundation Direct/Interactive Marketing Research Summit, Boston, 1-2 Oct 2011; Deadline 31 May
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CALL FOR PAPERS:
2011 Direct/Interactive Marketing Research Summit
The DMEF Direct/Interactive Marketing Research Summit, (Boston, MA, October 1-2, 2011) provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating practitioners.
Abstracts and papers will be selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of direct/interactive or database marketing. The deadline for all submissions is May 31, 2011.
TOPICS AT THE DIRECT/INTERACTIVE MARKETING RESEARCH SUMMIT
For further information and details, please review the Call for Papers (PDF) at:
The following is not meant to be an exhaustive topic list:
RESEARCH TOPICS MAY INCLUDE
- Consumer behavior
- Cross-channel and multi-channel marketing management
- Cross-selling economics
- Customer acquisition
- Customer perception of value
- Customer relationship management
- Data mining
- Database marketing
- Integrated marketing communications
- Interactive advertising
- International direct marketing
- Internet/e-commerce
- Lifetime value and customer equity
- Measuring effectiveness of direct /interactive marketing communications
- New media (e.g., social, mobile)
- Privacy, public policy and legal issues
- Retention and frequency marketing
- Spatial allocation of resources
- Strategic use of information and information technology
- Unstructured data analysis (e.g. text mining)
Co-chair contacts for the above topics:
- Dhruv Grewal, Babson College, dgrewal@babson.edu
- Anne L. Roggeveen, Babson College, aroggeveen@babson.edu
EDUCATION TOPICS MAY INCLUDE:
- Creating synergies between research and teaching
- Curriculum development
- Effective teaching techniques
- Integrating new media topics into existing marketing curricula
- Marketing pedagogy
- Pedagogical issues in internet education Use of current/emerging technology in the classroom
- Applied research that is adaptable for teaching use
Co-chair contacts for the above topics:
- Lisa D. Spiller, Christopher Newport University, lspiller@cnu.edu
- George Milne, University of Massachusetts-Amherst, milne@mktg.umass.edu
- Carol Scovotti, University of Wisconsin, Whitewater, scovottc@uww.edu
IN ADDITION, RESEARCH SUMMIT ATTENDEES GAIN
- optional complimentary access to the DMA2011 Annual Conference & Exhibition*: DMA:2011 features presentations by leading practitioners, and educational, research and networking opportunities.
- Full time professors receive a complimentary one year DMEF Professors’ Academy membership.
Visit the Research Summit website for further information:
*Please note: to receive this DMA:2011 access, register through the Research Summit website – do not register on the DMA:2011 site. You must be a Ph.D. candidate or a full time professor to qualify.
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dmef@directworks.org