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Journal of Global Fashion Marketing Vol.1 No.4

Edited by Eunju Ko (Yonsei University)

1. Radical Fashion and Radical Fashion Innovation
– Dan Zhang, C. Anthony Di Benedetto
2. The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands
– Chelsey Latter, Ian Phau, Chris Marchegiani 
3. The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving
– Seong-Yeon Park, Young Yang
4. The Customer-Salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self Monitoring
– Jieun Kim, Jae-Eun Kim, Kim K.P. Johnson
5. Perceived Apparel Quality Revisited: Testing of Its Structural Dimensions from the Perspective of the Generation Y Female Consumers
– Jihyun Kim
< Case >
1. Buying Office as a Catalyst in Global Apparel Sourcing: A Case Study in Korea
– MiYoung Lee, Keunyoung Oh

Publisher: Korean Academy of Marketing Science ()

For More Information: jgfm@yonsei.ac.kr  and stride@changwon.ac.kr