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The Administrative Sciences Association of Canada invites you to submit a paper or symposium proposal for its 54thannual conference being held in Montréal, Québec Canada

July 2-5, 2011
~ What matters most ~

Our conference theme, What Matters Most, invites you to reflect upon what is most important, relevant, and significant in your field, in your work as an academic, in organizations, and beyond. We encourage papers and symposia that consider, for example:

• What are the key findings, key theories, key challenges…. in your field? In organizations?
• What matters most? To whom? In what context?
• How do we determine what matters most? To whom?
• How do we measure what matters most? Can we?
• What are the core issues, concerns, and priorities in your discipline?
• What are “the fundamentals” in your discipline?
• How can we make a difference?
• If we were teaching what mattered most, what would it be?
• What should matter most to us as management educators?
• Can business schools help students achieve what matters most?
• What are the core predictors of an effective marketing strategy?
• What are the most critical issues involved in introducing information technology?
• Where should we direct our future research efforts?

We are inviting you to join us in Montréal to dialogue, debate, and ponder what matters most with your colleagues in a stimulating and congenial setting. Montréal’s cosmopolitan flair and “joie de vivre” provides a fantastic backdrop for not only sharing perspectives and research, but also renewing relationships and connections within and across disciplines.

Note that the Marketing division is normally very active and would be of interest to ELMAR readers.

Full information available at

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