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Susan Douglas

Introduction

Susan Douglas, Pagnalli-Bull Professor of International Business at the Stern School of Business, New York University, passed away on January 3rd

 : : : Posting


It is with great sadness that I report that Susan Douglas passed away yesterday. Susan was the Pagnalli-Bull Professor of International Business at the Stern School of Business, New York University. She had been at the Stern School for over 30 years and was one of the pre-eminent scholars in the field of International Marketing.

Below is a statement about Susan’s career from the Dean of the Stern School.

Russ Winer


I regret to announce the sudden passing of our friend and colleague Susan P. Douglas, a senior member of the Marketing Department and an important contributor to many of the Stern School?s academic initiatives since she joined the faculty in 1978. Susan was the Paganelli-Bull Professor of Marketing and International Business and taught international marketing to generations of NYU Stern undergraduate students.

Susan received her Ph.D. from the University of Pennsylvania in 1969, after having completed her undergraduate and masters degrees at the University of Manchester. Prior to joining Stern, she taught at Centre-HEC, Jouy-en-Josas, France and was a faculty member of the European Institute for Advanced Studies in Management in Brussels. She also taught in executive programs in France, Belgium, Italy, Greece, Taiwan, Singapore, India, South Africa and the former Yugoslavia.

Susan?s research interests focused on global marketing strategy, cross-cultural consumer research and methodological issues in international marketing research. She wrote two books, Global Marketing Strategy and International Marketing Research, 3rd edition. Her research was published in the Journal of International Business Studies, Journal of International Marketing, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research. She served on the editorial boards of the Journal of International Business Studies, the Journal of International Marketing, the Journal of World Business and Recherches et Applications en Marketing.

Over the course of her career, she won numerous awards, including the prestigious Jours de France award, the S. Tamer Cavusgil Award (three times), the Hans B. Thorelli Award and best article prize from the International Marketing Review.

She served as vice president of the Academy of International Business and was elected a Fellow of the Academy in 1991 and served as Dean of the Fellows for 1999-2002. She was a founding member and past president of the European Marketing Academy, where she also served as Dean of the Fellows.

Susan was dedicated to her students and their professional development. She was always ready to serve the school and could be counted on to provide candid and thoughtful advice on curricular and school-wide issues. We will keep you apprised of plans for a memorial service in early February.

We will miss this wonderful scholar and colleague.