TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 18(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jonathan Reynolds Editor []
The quality of ladders generated by abbreviated hard laddering
–Eugene Kaciak, Carman W Cullen and Adam Sagan [] []
The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
–Sven Kuenzel and Sue Vaux Halliday [] []
‘LOV’ and the big screen: A value-system segmentation of movie goers
–June Marchand and Zakaria Khallaayoune [] [Google Scholar]
Evaluating Aaker’s sources of brand equity and the mediating role of brand image
–Manpreet Singh Gill and Jagrook Dawra [] [Google Scholar]
Assessing the long-term financial performance of ethical companies
–Jin-Woo Kim [] []
Predictors of fashion clothing involvement among Indian youth
–Arpita Khare and Sapna Rakesh [] []
Analyzing customer satisfaction with service quality in life insurance services
–Masood H Siddiqui and Tripti Ghosh Sharma [] []
Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships
–Ho Huy Tuu and Svein Ottar Olsen [] []
An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies
–Chang-Hyun Jin [] []
Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans
–Doo Syen Kang [] []