TOC: J Mar
Introduction
Journal of Marketing, 75(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Effects of Business and Political Ties on Firm Performance: Evidence from China
–Shibin Sheng, Kevin Zheng Zhou, Julie Juan Li [] []
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
–V Kumar, Eli Jones, Rajkumar Venkatesan, Robert P Leone [] []
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
–David R Bell, Daniel Corsten, George Knox [] []
Referral Programs and Customer Value
–Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte [] []
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams
–Pravin Nath, Vijay Mahajan [] [Google Scholar]
Emotional Intelligence in Marketing Exchanges
–Blair Kidwell, David M Hardesty, Brian R Murtha, Shibin Sheng [] []
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
–Rebecca J Slotegraaf, Kwaku Atuahene-Gima [] []
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
–Ernst C Osinga, Peter S.H Leeflang, Shuba Srinivasan, Jaap E Wieringa [] []