TOC: J Database Mar
Introduction
Journal of Database Marketing, 17(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jane Fae Ozimek Managing Editor []
The CRM behaviour theory – Managing corporate customer relationships in service industries
–Michael Labus and Merlin Stone [] []
Role of consumer personality in determining preference for online banking in India
–Arpita Khare, Anshuman Khare and Shveta Singh [] []
The challenge of new marketing issues
–Merlin Stone and Jane Fae Ozimek [] []
A study of inter-firm dynamics between competition and cooperation – A coopetition strategy
–Aihie Osarenkhoe [] []
The effect of retail service quality and product quality on customer loyalty
–Euphemia F T Yuen and Sian S L Chan [] []
Introduction to the Practice section
–Jane Fae Ozimek []
Solving the contact density ‘conundrum’ for home shoppers
–Julian Berry [] [Google Scholar]
Customer segmentation in the telecommunications industry
–Judy Bayer [] []
Social media etiquette: A guide and checklist to the benefits and perils of social marketing
–Matt Ramsay [] []
The changing face of data insight – And its relationship to brand marketing
–Tim Hipperson [] []
Software patentability ruling from the European Patent Office’s Enlarged Board
–Ewan Nettleton [] [Google Scholar]
Database management and partitioning to improve database processing performance
–Yas Alsultanny [] []