TOC: Psych Mar
Introduction
Psychology and Marketing, 28(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The relevance of irrelevance in brand communication
–Carmen-Maria Albrecht, Marcus M. Neumann, Tobias E. Haber and Hans H. Bauer [] []
Understanding unethical retail disposition practice and restraint from the consumer perspective
–Mark S. Rosenbaum, Ronald Kuntze and Barbara Ross Wooldridge [] []
Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets
–David Gudelunas [] []
Generativity and self-enhancement values in eco-friendly behavioral intentions and environmentally responsible consumption behavior
–Bertrand Urien and William Kilbourne [] []
Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity
–Yung-Cheng Shen, Lien-ti Bei and Chia-Hsien Chu [] []