ÂÜÀòÉç¹ÙÍø

TOC: Mar Sci

Introduction

Marketing Science, 29(6)

 : : : TOC

: : journals 

Relevant ARCategory:  


Editorial — It’s Never Good-bye to Marketing Science
Eric T. Bradlow []

The Sealed-Bid Abstraction in Online Auctions
Robert Zeithammer and Christopher Adams [] []

Bidders’ Experience and Learning in Online Auctions: Issues and Implications
Kannan Srinivasan and Xin Wang [] [Google Scholar]

Do Bids Equal Values on eBay?
Ali Hortacsu and Eric R. Nielsen [] []

Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction
Robert Zeithammer and Christopher Adams [] []

Online Demand Under Limited Consumer Search
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg [] []

Estimating Cannibalization Rates for Pioneering Innovations
Harald J. van Heerde, Shuba Srinivasan, and Marnik G. Dekimpe [] []

The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
Scott Fay and Jinhong Xie [] []

Optimal Reverse-Pricing Mechanisms
Martin Spann, Robert Zeithammer, and Gerald Haubl [] []

Optimal Reverse Channel Structure for Consumer Product Returns
Jeffrey D. Shulman, Anne T. Coughlan, and R. Canan Savaskan [] []

Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Peter S. Fader, Bruce G. S. Hardie, and Jen Shang [] []

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange
Qiong Wang, Ujwal Kayande, and Sandy Jap [] []

The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
Zach Zhizhong Zhou and Kevin Xiaoguo Zhu [] []

Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
Brett Danaher, Samita Dhanasobhon, Michael D. Smith, and Rahul Telang [] []

Search and Choice in Online Consumer Auctions
Ernan Haruvy and Peter T. L. Popkowski Leszczyc [] []

Statement from the Editor Regarding "New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model"
Steven M. Shugan [] [Google Scholar]