TOC: J Brand Man
Introduction
Journal of Brand Management, 18(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Explicating corporate brands and their management: Reflections and directions from 1995
–John M T Balmer [] []
The impact of the corporate identity mix on corporate reputation
–Kevin Money, Susan Rose and Carola Hillenbrand [] []
Branding capability of technology born globals
–Liliya Altshuler and Veronika V Tarnovskaya [] []
Expressing herself through brands: A comparative study of women in six Asia-Pacific nations
–Asa Wallstrom, Peter Steyn and Leyland Pitt [] []
Extension to the CAP Code – 1 March 2011
–Sarah Doherty and Andrew Terry [] []