Yadav Wins Maynard
Introduction
Manjit S. Yadav has won the 2010 Harold H. Maynard Award for "The Decline of Conceptual Articles and Implications for Knowledge Development," from JM, 74(1)
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Manjit S. Yadav has been selected as the recipient of the 2010 Harold H. Maynard Award for his article “The Decline of Conceptual Articles and Implications for Knowledge Development” which appeared in the January 2010 (Vol. 74, No. 1) issue of Journal of Marketing.
Votes for the award were solicited from members of the JM Editorial Review Board, and Alina Sorescu served as chair. The article was chosen for its significant contribution to marketing theory and thought.
The award will be presented at the ÂÜÀòÉç¹ÙÍø’s 2011 Winter Marketing Educators’ Conference to be held February 18-20, at the Hilton Austin in Austin, Texas.
- Manjit S. Yadav is Professor of Marketing and Mays Research Fellow, Mays Business School, Texas A&M University. He also serves as Research Director of the marketing department’s Center for Retailing Studies.
The runner-ups were:
- Can Uslay, Z. Ayca Altintig, and Robert D. Winsor for their article, “An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors” (March 2010)
- Rajdeep Grewal, Anindita Chakravarty, and Amit Saini for their article “Governance Mechanisms in Business-to-Business Electronic Markets” (July 2010)
- Ashlee Humphreys for her article “Megamarketing: The Creation of Markets as a Social Process” (March 2010)
- Madhu Viswanathan, José Antonio Rosa, and Julie A. Ruth for their article “Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India” (May 2010)