TOC: Rev Mar Res
Introduction
Review of Marketing Research, 7
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Introduction: Analyzing Accumulated Knowledge and Influencing future Research
–Naresh K. Malhotra [] []
A backward glance of who and what marketing scholars have been researching, 1977–2002
–John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky [] []
Dynamic strategic goal setting: theory and initial evidence
–Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter [] []
Internet channel conflict: Problems and solutions
–Eric T. Anderson, Duncan Simester, Florian Zettelmeyer [] []
Referral equity and referral management: the supplier firm’s perspective
–Mahima Hada, Rajdeep Grewal, Gary L. Lilien [] [Google Scholar]
A critical review of question–behavior effect research
–Utpal M. Dholakia [] []
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
–Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu [] []
Structural modeling of heterogeneous data with partial least squares
–Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt [] []