TOC: Mar Theory
Introduction
Marketing Theory, 10(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Accounting for consumer choice: Inter-temporal decision making in behavioural perspective
–Gordon R. Foxall [] []
Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system
–Eric H. Shaw [] [Google Scholar]
Representations of women’s active embodiment and men’s ritualized visibility in sport
–Jan Brace-Govan [] [Google Scholar]
Packaging development: A conceptual framework for identifying new product opportunities
–Christopher Simms and Paul Trott [] []
Customer assets and customer equity: Management and measurement issues
–Andreas Persson and Lynette Ryals [] []
Commentaries on the state of journals in marketing
–A. Fuat Firat [] []