TOC: Mar Letters
Introduction
Marketing Letters, 21(4)
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Relevant ARCategory: |
What you see may not be what you get: Asking consumers what matters may not reflect what they choose
–Simone Mueller, Larry Lockshin & Jordan J. Louviere [] []
The economics of demonstrations: The effect of competition on demonstration and pricing strategies
–Amir Heiman [] []
Putting market-facing technology to work: Organizational drivers of CRM performance
–Amit Saini, Rajdeep Grewal & Jean L. Johnson [] []
A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt
–Sooyeon Nikki Lee-Wingate & Kim P. Corfman [] []
Consumption-related emotions over time: Fit between prediction and experience
–Maria Pollai, Erik Hoelzl & Flavia Possas [] []
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
–Cristel Antonia Russell & Dale W. Russell [] []