TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 27(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Estimating aggregate consumer preferences from online product reviews
–Reinhold Decker, Michael Trusov [] []
Motivated Consumer Innovativeness: Concept, measurement, and validation
–Bert Vandecasteele, Maggie Geuens [] []
The impact of brand extension success drivers on brand extension price premiums
–Henrik Sattler, Franziska Völckner, Claudia Riediger, Christian M. Ringle [] []
Extent and impact of response biases in cross-national survey research
–Gerard J. Tellis, Deepa Chandrasekaran [] []
Understanding investors’ decisions to purchase innovative products: Drivers of adoption timing and range
–Arvid O.I. Hoffmann, Thijs L.J. Broekhuizen [] [Google Scholar]
Stated intentions and purchase behavior: A unified model?
–Baohong Sun, Vicki G. Morwitz [] []