MSI Clayton Winners
Introduction
Kelly B. Herd has won the 2010 Marketing Science Institute/Alden G. Clayton Dissertation Proposal Competition with Honorable Mentions going to Hyunwoo Lim and Satheeshkumar Seenivasan
: : : Posting
MSI Announces Winner of 2010 Clayton Doctoral Dissertation Proposal Competition
The Marketing Science Institute (MSI) is pleased to announce the finalists – one winner and two honorable mentions – in the 2010 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.
This year’s finalists were selected from the 76 high-quality entries. Three blind evaluations of each submission were obtained from outside academic experts. We are grateful to the 175 marketing scholars who generously contributed their time to serve as reviewers.
WINNER
Kelly B. Herd, University of Colorado, Boulder
Identity Representation in Customization
Dissertation Chair: C. Page Moreau
HONORABLE MENTIONS
Hyunwoo Lim, University of Toronto
An Empirical Investigation of the Effects of Publicity: The Case of Anti-cholesterol Drugs
Dissertation Advisors: Ignatius J. Horstmann and Andrew Ching
Satheeshkumar Seenivasan, State University of New York at Buffalo
Creating and Seeking “Value” in Supermarkets: Three Essays
Thesis Advisor: Debabrata Talukdar
The competition winner receives $5,000 and the honorable mentions $3,000, and all are invited to attend MSI’s spring Trustees Meeting, where their work will be acknowledged.
We congratulate the three finalists as well as the authors of the many other fine proposals submitted.