ÂÜÀòÉç¹ÙÍø

 : : : Posting

---

Announcing a new book published by Imperial College Press.
Smaller Manufacturing Enterprises in an International Context: Longitudinal Exploration
(London: Imperial College Press, 2010)

Authored by:

George Tesar, University of Wisconsin-Whitewater and Umeå University (Sweden)
Hamid Moini, University of Wisconsin-Whitewater
John Kuada, Aalborg University (Denmark)
Olav Jull Sorensen, Aalborg University (Denmark)

Book Description:

This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, began. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce. The book is intended as a supplementary textbook in courses on international business, international management, or international marketing. Individuals taking courses in export policy or export development can also significantly benefit from this study.

Contents:

Introduction: Historical Perspective on Internationalization of Smaller Manufacturing Enterprises

Decision-Making Process among Smaller Manufacturing Enterprises:
Managers of Smaller Manufacturing Enterprises
The Types of Goals Set by Managers of Smaller Manufacturing Enterprises
Strengths and Weaknesses of Smaller Manufacturing Enterprises
Future Operations and Planning Processes among Smaller Manufacturing Enterprises

Decision to Internationalize Among Managers of Smaller Manufacturing Enterprises:
The Internationalization Process
The Decision to Consider Internationalization
Perceived Obstacles to Internationalization
Operations: Start of International Operations
The Motivations for Internationalization

Decision to Internationalize and Integrate:
Summary and Overview of Research Cases: A Wisconsin Perspective
Summary and Overview of Research Cases: A European Perspective
Comparison of the Wisconsin and European Perspectives

Conclusions and Suggestions for Future Research:
Conclusions
Recommendations for Future Research

Imperial College Press, 57 Shelton Street, Coventry Garden, London WC2H 9HE

---