TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 2(4)
 : : : TOC |
Relevant ARCategory: |
The marketing discipline comes of age, 1934-1936
–Terrence H. Witkowski [] []
The emergence of MP3 technology
–Janice Denegri-Knott, Mark Tadajewski [] []
Alfred P. Sloan’s 1921 repositioning strategy
–Thomas L. Powers, Jocelyn L. Steward [] [Google Scholar]
Doctoral seminars in marketing theory: For incorporating the history of marketing practice and thought
–Shelby D. Hunt [] []
The history of marketing thought: a teaching reflection
–Christine Domegan [] []
Teaching the history of marketing theory
–Ben Wooliscroft, Rob Lawson [] []