TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 39(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special issue on building, implementing, and managing brand equity in business markets
–Peter J. LaPlaca [] []
From strategy to tactics: Building, implementing, and managing brand equity in business markets
–Adam Lindgreen, Michael B. Beverland, Francis Farrelly [] []
The moderating effect of brand strength in manufacturer–reseller relationships
–Mark S. Glynn [] []
Leveraging brand equity in business-to-business mergers and acquisitions
–Mary C. Lambkin, Laurent Muzellec [] []
How co-branding versus brand extensions drive consumers’ evaluations of new products: A brand equity approach
–Ali Besharat [] [Google Scholar]
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
–Carsten Baumgarth, Marco Schmidt [] []
Brand equity of defectors and never boughts in a business financial market
–Svetlana Bogomolova, Jenni Romaniuk [] []
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
–Niklas Persson [] []
Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry
–Charlotta Windahl, Nicolette Lakemond [] []
Unfolding implementation in industrial market segmentation
–John Boejgaard, Chris Ellegaard [] []
Strategic marketing and business performance: A study in three European ‘engineering countries’
–Matti Jaakkola, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, Hans Mühlbacher [] []
Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy?
–Vikash Naidoo [] []
Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships
–Toma¾ Cater, Barbara Cater [] []
Services growth options for B2B product-centric businesses
–Chris Raddats, Chris Easingwood [] []
Managing customer share in key supplier relationships
–Andreas Eggert, Wolfgang Ulaga [] []
Pipeline management for the acquisition of industrial projects
–Florian Söhnchen, Sönke Albers [] []
A firm’s capability to calibrate supply chain knowledge—Antecedents and consequences
–Kishore Gopalakrishna Pillai, S. Min [] [Google Scholar]
Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user’s perspective
–Johann Füller, Rita Faullant, Kurt Matzler [] [Google Scholar]
The effects of customer and supplier involvement on competitive advantage: An empirical study in China
–Taiwen Feng, Linyan Sun, Ying Zhang [] []
Organizational factors enhancing customer knowledge utilization in the management of key account relationships
–Hanna Salojärvi, Liisa-Maija Sainio, Anssi Tarkiainen [] []