J Global Acad Mar Sci
Introduction
Journal of Global Academy of Marketing Science, 20(3)
Journal of Global Academy of Marketing Science Vol.20 No.3, Edited by Junyean Moon (Hanyang University, ERICA Campus)
1. If This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories
– Maria Kniazeva, Russell W. Belk
2. Retail Product Development and Brand Management Collaboration between Industry and University StudentTeams
– Katherine Emma Carroll
3. Psychological Make-up of Korean Green Consumerism: A Path Model Analysis
– Jooho Kim, Yeonshin Kim
4. Electronic Word-of-Mouth in B2C Virtual Communities: An Empirical Study from CTrip.com
– Guoxin Li, Statia Elliot, Chris Choi
5. Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China
– Ruijin Zhang, Xiangyang Li, Yunchang Zhang
Publisher: KAMS ()