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Revisit: MPPC 2011

Introduction

2011 Marketing & Public Policy Conference, Washington, DC, 2-4 Jun 2011, Chairs Elizabeth Howlett, John Kozup and Jeremy Kees; Deadline now 10 Dec

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2011 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference
Emerging Issues in an Interconnected World

Washington, DC I June 2-4, 2011
Washington Hilton

Conference Co-Chairs

Elizabeth Howlett
University of Arkansas, Fayetteville

John Kozup
Villanova University Center for Marketing and Public Policy Research

Jeremy Kees
Villanova University Center for Marketing and Public Policy Research

EXTENDED Submission Deadline: DECEMBER 10, 2010

The 2011 Marketing & Public Policy Conference (MPPC) will be held once again in Washington, DC. MPPC is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. The conference provides a great forum for individuals with a variety of backgrounds to discuss important public policy issues facing consumers throughout the world. We are asking individuals from the academic, municipal/state/national governments, consumer welfare organizations, and legal communities, along with other interested parties, to submit abstracts, completed research papers, and special session proposals that address significant issues at the intersection of marketing and public policy.

More specific information about this important upcoming conference can be found at

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Conference Theme and Tracks

The theme of this year’s conference is “Emerging Concerns in an Increasingly Interconnected World.” Growing interconnections among people, firms, governments, and societies are transforming the world of marketing and public policy. Innovative research that can help inform public policy makers’ decision making process is of the highest priority. In addition to encouraging submissions related to the conference theme, the conference co-chairs seek to build a conference program that is diverse and broad reaching. Toward this goal, authors have the option of selecting one of the tracks when submitting a paper. Papers will be accepted based on merit. Submission to a track is not required and papers that are not submitted to one of the tracks will receive full consideration. The tracks are as follows:

  1. Organizational Responsibility and Stakeholder Issues
    a) Themes: regulatory compliance, accountability and reporting, stakeholder management, ethics, social alliances, cause-related marketing, consumer-firm retaliation and boycotting
  2. Critical Consumer Health and Welfare Issues
    a) Themes: Health services, improving consumer health (e.g., tobacco, food/nutrition), health care reform, etc.
  3. The Digital Divide
    a) Disparity in technology adoption, both domestically and internationally, overcoming the problems, etc.
  4. Global Regulatory Harmonization: Challenges and Opportunities
    a) Country of origin labeling, standardization of labeling, information exchange, regulatory risks and challenges to international business facilitation

Other potential research issues of interest include:

  • Increased emphasis on sustainability issues and environmental problems and solutions
  • Food security issues
  • Regulatory risks and challenges to international business facilitation
  • Global Regulatory Harmonization: Challenges and Opportunities
  • Social entrepreneurship
  • Social issues shaping the marketplace
  • Consumer protection issues

Submission and Decision Deadline

Submissions for competitive papers, working papers/extended abstracts, and special topic sessions must be received no later than Friday, November 19, 2010 (and no earlier than September 25, 2010). Notification of acceptance will be made by late January, 2011.

All submissions, reviewing, and notification regarding the Marketing & Public Policy Conference will be conducted electronically via the allacademic Manuscript System. Please see www.marketingpower.com/publicpolicy for instructions regarding the allacademic Manuscript System.

Program Structure

As was the case in prior years there are three options available to discuss research issues, opportunities, and results.

  1. Competitive Paper sessions
    o Completed work presented in full manuscripts are required
  2. Working Papers/Extended Abstracts
    o Preliminary findings from the early stages of the research are submitted to this track. Accepted submissions will be displayed in a Poster Session.
  3. Special Topic sessions provide the opportunity for an exchange of ideas focused on significant public policy issues.

Competitive Papers

Papers dealing with substantive or theoretical topics in public policy are sought for competitive paper sessions. It is mandatory that all accepted papers be presented at the conference by one of the paper’s authors. Authors of competitive papers have the option of not publishing the full paper in the Proceedings. This option requires publishing an extended abstract with references, which increases the value of the record provided in the Conference Proceedings.

Format and Style for Competitive Papers:

  1. Prepare and submit electronic documents in both Microsoft Word and PDF (both versions are required). Submitted papers – including references, exhibits, and appendices – must not exceed 20 double-spaced, word-processed pages prepared in 12-point font. The paper should conform to the manuscript guidelines of the ÂÜÀòÉç¹ÙÍø journals (e.g., Journal of Public Policy & Marketing). Authors of accepted papers will revise their work in accordance with reviewers’ suggestions and will prepare a final version of their paper or extended abstract for publication in the Proceedings; this final version will need to be submitted in Microsoft Word only.
  2. Please prepare a separate abstract not exceeding 100 words. This should not be included in the same document with the manuscript; rather, this short abstract will be pasted in the appropriate space during the online submission process.
  3. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Manuscripts will be converted to PDFs by the system upon submission. Authors should:
    • Not include a front page with author-identifying information. This information will be submitted separately.
    • Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Delete any author or university information. Save.
  4. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.
  5. At the time of submission, the author(s) must indicate their intention to publish the paper, if accepted, either in its entirety or in extended abstract form. Papers submitted for publication in the Proceedings as complete papers must not currently be under review, accepted for publication, or be published elsewhere.
  6. Confirmation that your paper was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user’s mailbox. The Best Conference Paper and the Best Conference Student Paper will be selected based on recommendations from the reviewers and the co-chairs of the conference. Eligibility for the best student paper award is limited to those papers for which a student is the lead author.

Working Papers/Extended Abstracts

Papers reporting the results of research in its early stages and papers that the authors do not wish to present in competitive sessions, should be submitted to the Working Paper track. For working papers, the extended abstracts with references will be published in the MPPC Proceedings, and the authors must agree to:

  1. Prepare a “poster” for display during the session (detailed guidelines will be sent with acceptances).
  2. Bring several copies of the working paper to the conference to give to interested MPPC participants.
  3. Make themselves available for discussion during the invited poster session and reception.

Format and Style for Working Papers:

The submission of a completed paper is not required for this category. Working paper submissions should include both a short and an extended abstract. More specifically,

  1. Prepare and submit electronic documents in Microsoft Word and PDF (both versions are required). The extended abstract should conform to the manuscript guidelines of the ÂÜÀòÉç¹ÙÍø journals (e.g., Journal of Public Policy & Marketing). Authors of accepted papers will revise their work in accordance with reviewers’ suggestions and will prepare a final version of their paper or extended abstract for publication in the Proceedings; this final version will need to be submitted in Microsoft Word only.
  2. The submitted document should include a 1400-1700 word extended abstract. This should include a summary of the research, including conceptualization, method, and major findings.
  3. No tables or figures should be included in the extended abstract.
  4. Please prepare a separate abstract not exceeding 100 words. This should not be included in the same document with the extended abstract; rather, this short abstract will be pasted in the appropriate space during the online submission process.
  5. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Manuscripts will be converted to PDFs by the system upon submission. Authors should:
    1. Not include a front page with author-identifying information. This information will be submitted separately.
    2. Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Delete any author or university information. Save.
  6. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.
  7. At the time of submission, the author(s) must agree to publish the extended abstract.
  8. Confirmation that your working paper extended abstract was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user’s mailbox.

Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics in marketing and public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.

Format and Style for Special Topic Session Proposals:

  1. Prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to marketing and public policy. If the session involves multiple papers, the stage of completion for each paper should be stated.
  2. Please prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space with your submission. If your session includes multiple papers, prepare short abstracts (i.e., 100 words) for each of these.
  3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.
  4. At the time of submission to the online system, you will have choices about how to submit your proposal that affect how it will appear in any online program. In either case, you will be prompted at the end of the process to upload your full proposal document.
    • If the proposal is for a panel-type discussion, then complete the title, abstract of the session, and enter all the presenters. In a program, this would appear as a title with a list of panelists.
    • If the session will consist of separate presentations (i.e., either on different topics or of papers), enter a title for the session, choose Add Papers, entering a title and the authors for each topic or paper with a short abstract. This will appear in the program as a title with three separate papers and their associated authors.
  5. Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user’s mailbox.

Please email any questions to the conference at mppc@villanova.edu. Thanks, and we look forward to seeing you in Washington DC.