AEF Visiting Professor Program
Introduction
The Advertising Educational Foundation?s 2011 Visiting Professor Program; Deadline 31 Jan 2011
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2011 VISITING PROFESSOR PROGRAM (VPP) FACT SHEET
“I learned about the inner workings of an ad agency. I have an increased appreciation of the industry and other aspects involved beyond broadcast advertising.” Professor Shalini Shankar, Northwestern University
“The knowledge and hands-on training experience acquired through the VPP will be a ‘mantra’ for success to my students and help them excel in the advertising world.” Professor Anshu Arora, Savannah State University
The Advertising Educational Foundation invites you to apply to the
Visiting Professor Program
Application Deadline
January 31, 2011
Background
The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. In 2010, 16 professors were hosted by advertising agencies in Chicago and New York City. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise. The number of placements in the VPP is contingent upon the number of companies willing to host a professor. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. Note: Program is only offered to professors teaching in the United States.
Objective
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.
Components
A two-day orientation is followed by individual fellowships. While at the host company, each professor offers a “Lunchtime Lecture” on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the Lunchtime Lecture may be videotaped for streaming on aef.com.
2011 VPP: June 6-17
Professors chosen by the VPP Selection Committee will be placed with host companies in Chicago, New York City and other major cities. Apply only if your academic and personal responsibilities allow you to participate for the full two weeks.
Expenses
Host companies pay housing and per diem. Professors pay travel and out-of-pocket expenses.
Application
Visit the On-Campus section on to apply online. All application materials (CV, letter of recommendation and statement) must be mailed and postmarked by January 31, 2011. Application materials are not accepted via fax or email.
Notification: April 2011
*For those selected to participate in the program, AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.
The AEF welcomes your comments and questions.
Please contact Sharon Hudson, Vice President, Program Manager, at sh@aef.com or (212) 986-8060 x15.