TOC: J Mar Res
Introduction
Journal of Marketing Research, 47(6)
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Relevant ARCategory: |
Do Digital Video Recorders Influence Sales?
–Bart J Bronnenberg, Jean-Pierre Dube, Carl F Mela [] []
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
–Jan-Benedict E.M Steenkamp, Harald J Van Heerde, Inge Geyskens [] []
Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
–Hans Haans, Els Gijsbrechts [] []
Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
–Xueming Luo, Christian Homburg, Jan Wieseke [] []
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
–Anastasiya Pocheptsova, Aparna A Labroo, Ravi Dhar [] []
Can Uncertainty Improve Promotions?
–Kelly Goldsmith, On Amir [] []
Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment
–Ceren Kolsarici, Demetrios Vakratsas [] []
Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
–Uzma Khan, Ravi Dhar [] []
Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
–Zheyin (Jane) Gu, Sha Yang [] []
Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases
–Lan Luo, Xinlei (Jack) Chen, Jeanie Han, C Whan Park [] []
We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
–Arul Mishra, Himanshu Mishra [] []
Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
–Jesper H Nielsen, Stewart A Shapiro, Charlotte H Mason [] []
When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
–Yih Hwai Lee, Elison Ai Ching Lim [] []
When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
–D Eric Boyd, Rajesh K Chandy, Marcus Cunha [] []
How and When Alphanumeric Brand Names Affect Consumer Preferences
–Kunter Gunasti, William T Ross [] []