ÂÜÀòÉç¹ÙÍø

TOC: J Con Mar

Introduction

Journal of Consumer Marketing, 27(7)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Factors influencing Chinese youth consumers’ acceptance of mobile marketing
Tao (Tony) Gao, Fareena Sultan, Andrew J. Rohm [] [Google Scholar]

An experimental investigation of the role of face in service failure and recovery encounters
Jiangang Du, Xiucheng Fan, Tianjun Feng [] []

Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Laszlo Jozsa, Andrea Insch, Jayne Krisjanous, Kim-Shyan Fam [] []

Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory: an empirical study from Chinese context
ShiXiong Liu, YanXiong Lu, QiuPing Liang, ErYue Wei [] []

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
Yanqun He, Deqiang Zou, Liyin Jin [] []

An empirical study on the decision-making styles of the Chinese peasant consumers
Li Baoku, Zhai Cuixia, Bao Weimin [] []

Chinese glocalization – a study of intergenerational residence in urban China
Shengdong Lin, Xue Ke [] []