TOC: J Bus Res
Introduction
Journal of Business Research, 64(1)
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
–Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, Stijn M.J. van Osselaer []
How many pictures should your print ad have?
–Rafi M.M.I. Chowdhury, G. Douglas Olsen, John W. Pracejus [] []
The use of visual warnings in social marketing: The case of tobacco
–Karine Gallopel-Morvan, Patrick Gabriel, Marine Le Gall-Ely, Sophie Rieunier, Bertrand Urien [] []
Effects of age, need for cognition, and affective intensity on advertising effectiveness
–Jane McKay-Nesbitt, Rajesh V. Manchanda, Malcolm C. Smith, Bruce A. Huhmann [] []
The impact of word-of-mouth communication on attribute evaluation
–Boon C. Lim, Cindy M.Y. Chung [] []
The impact of brand personality and sales promotions on brand equity
–Pierre Valette-Florence, Haythem Guizani, Dwight Merunka [] []
The role of social presence in mortality salience effects
–Marieke L. Fransen, Dirk Smeesters, Bob M. Fennis [] []
Social perspectives of e-contact center for loyalty building
–JungKun Park, HoEun Chung, Brian Rutherford [] []
Investigating mediators between corporate reputation and customer citizenship behaviors
–Boris Bartikowski, Gianfranco Walsh [] []
Eliciting and estimating reservation price: A semi-compensatory approach?
–Sigal Kaplan, Shlomo Bekhor, Yoram Shiftan [] []
How U.S. consumers view in-store promotions
–Don E. Schultz, Martin P. Block [] []
Promoting promotions: Does showcasing free gifts backfire?
–Priya Raghubir, Kirti Sawhney Celly [] []
Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
–Easwar S. Iyer, C.B. Bhattacharya []
Company support for employee volunteerism: Does size matter?
–Debra Basil, Mary Runte, Michael Basil, John Usher [] []
Marketing tactics discouraging price search: Deception and competition
–Joan Lindsey-Mullikin, Ross D. Petty [] []
From hierarchy to hybrid: The evolving nature of inter-firm governance in China’s automobile groups
–Yue Wang, Akira Tanaka [] [Google Scholar]
Antecedents of patent value using exchange option models: Evidence from a panel data analysis
–Ming-Cheng Wu [] []
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
–Youjae Yi, Rajan Nataraajan, Taeshik Gong [] []
What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
–Karin Braunsberger, Brian Buckler [] []