Channels Cases
Introduction
Bert Rosenbloom invites recent case studies for the 8th Edition of his textbook, Marketing Channels: A Management View
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Bert Rosenbloom, Professor of Marketing at Drexel University is preparing the 8th edition of his textbook, Marketing Channels: A Management View to be published by Cengage Learning in 2011. The book will include a number of new case studies. If you have a recent case study dealing with any area relating to marketing channel management that you woud be interested in having published in this textbook, please contact Dr. Rosenbloom at rosenblb@drexel.edu. Authors of cases published in the book will be given full credit on a separate Credits page at the end of the book.