Relationship Marketing
Introduction
19th International Colloquium in Relationship Marketing, Rochester, NY, 27-30 Sep 2011, Conference host Neil Hair; Deadline 1 Jun
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19TH INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING
Relationships and Social Networks – September 27th – 30th 2011.
E Philip Saunders College of Business, Rochester Institute of Technology, Rochester, New York, USA.
Call for Papers
The E. Philip Saunders College of Business at Rochester Institute of Technology (RIT) is excited to host the 19th International Colloquium in Relationship Marketing in upstate New York in September 2011. An objective of the college is to enable experience-based, managerially relevant thinking which deals with the strategic and innovative uses of expanding internet based and virtual technologies.
The 2011 International Colloquium will be the 19th meeting in what is a rich history of innovative and engaging thinking about Relationship Marketing. Our objective for the Colloquium is to remain relevant to its origins but to be cognizant and reflective of contemporary issues. The goal of our 2011 colloquium is therefore to explore the role of relationship marketing in an omnipresent, technologically connected global social environment. The role of new platforms, such as Twitter, Facebook, YouTube and LinkedIn has provided organizations and customers alike with ethical opportunities to extend and develop relationships in new ways and in new forms. Papers that offer contributions in the form of new methods, or the application of relationship marketing theory to such global networks are particularly encouraged though relationship marketing in social environments that are not technologically enabled are also welcome.
Participants may wish to consider submitting papers in the following areas:
- Managing reputations in an online socially connected world
- The impact of emerging social media and virtual space on relationship marketing theory
- The study of relationships within virtual communities
- Methods for researching relationships in online social networks
- Relationships in corporate online social networks
- The power of C2C marketing
- The emerging landscape of A2A marketing (Actor to Actor, or Agent to Agent)
- Technology and its impact on relationships
- Impact of web 2.0/3.0/Twitter and emerging media on relationship marketing
- Value co-creation in or with social networks
- Connections between virtual world (relationships) and the ”real” world (relationships)
- Connecting the world of signs with the world of practices
- Ethical considerations in technologically based social networks such as privacy
Please submit full papers, extended abstracts, proposals for panel discussions, topics for debate, poster presentations or special sessions by June 1st 2011. Direct any initial enquiries to the conference host, Dr. Neil Hair nhair@saunders.rit.edu.
We look forward to welcoming academics, researchers and practitioners from around the world whose work focuses on issues surrounding emerging trends in relationship marketing to Rochester NY in September 2011.