TOC: Psych Mar
Introduction
Psychology and Marketing, 27(12)
 : : : TOC
: : journals |
Relevant ARCategory: |
Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect
–Sukki Yoon and Patrick T. Vargas [] []
Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
–Debra Trampe, Diederik A. Stapel, Frans W. Siero and Henriëtte Mulder [] []
The relationship between packaging uniformity and variety seeking
–Michelle L. Roehm and Harper A. Roehm Jr. [] []
Do satisfied customers bad-mouth innovative products?
–Madhavan Parthasarathy and David Forlani [] []